Logo for Zero Terrain Brand Book Zero Terrain Brand Book

VISUAL DESIGN GUIDELINES

As a dynamic symbol, it encapsulates the essence of movement, capturing the unstoppable progress and evolution that drives us forward. At the same time, it serves as a tribute to the potent forces of wind power and solar energy, encapsulating the promise of sustainable and renewable resources that power our world. 

Zero Terrain and Energiasalv logo files

Logo Usage

Logo usage on one-color backgrounds.

Logo usage on images.

If necessary, use gradients to make the logo stand out from the image.

Logo text with symbol

Logo symbol

Logo text

Logomark

Graphical element usage without typography.

Logo Don’ts

Please refrain from rotating the logo at odd angles and avoid the use of drop shadows. Do not use more than one color in the logo.

Keep the logo easy to read.

Do not alter the logo. Only use green or white color for the logo.

Symbol cutting

Use different variations of how the logo can be positioned from the examples given. Do not add more variations.The green logo symbol has an opac- ity of 55%, do not change it.

For photographs, use the white logo symbol. Use different vari- ations of how the logo can be positioned from the examples given. Do not add more varia- tions.The white logo symbol has an opacity of 55%, but it can vary depending on the image used.

Logo symbol cutting files

Logo safe area

A safety zone around the logo is established, equal to the width of the logo symbol. This designated space should remain free from any other ele- ments, ensuring optimal logo visibility and impact.

Logo minimum width

MINIMUM WIDTH FOR A LOGO

Technical drawings

LOGO FOR TECHNICAL DRAWINGS

Patterns

The logo symbol is versatile and can be employed to create captivating patterns, which subtly strengthen the brand by incorporating it’s signature colors. Patterns should be em- ployed thoughtfully, avoiding any clashes in the visual com- position.

Zero Terrain pattern files

Icons

The icons feature a simple single-line illustration style in one color, and are used to aid navigation.The icons should be used for categorising informa- tion or as a shorthand for con- tent, but never be employed as illustrations.

More icons can be found at Lucide website: www.lucide.dev/icons

Icon files

Base colors – Green

GREEN 1 – Zero Terrain HEX: #00665E CMYK: 100%, 0%, 55%, 42% PMS: 329
GREEN 2 – Darker shade HEX: #00524C CMYK: 93%, 14%, 53%, 57% PMS: 330
GREEN 3 – Vibrant shade HEX: #3BD4AE CMYK: 55%, 0%, 45%, 0% PMS: 3385
GREEN 4 – Bright shade HEX: #00B189 CMYK: 79%, 0%, 60%, 0% PMS: 339
GREEN 5 – Light shade HEX: #95E1BF CMYK: 32%, 0%, 16%, 11% PMS: 7478

Base colors – Green tints

GREEN 1 – Zero Terrain HEX: #00665E CMYK: 100%, 0%, 55%, 42% PMS: 329
TINT 1 – Zero Terrain HEX: #4C8C86 CMYK: 71%, 27%, 47%, 9% PMS: 329 – 75%
TINT 2 – Zero Terrain HEX: #87AFAA CMYK: 52%, 18%, 34%, 2% PMS: 329 – 55%
TINT 3 – Zero Terrain HEX: #AECCC8 CMYK: 37%, 9%, 23%, 0% PMS: 329 – 33%
TINT 4 – Zero Terrain HEX: #E9F3F0 CMYK: 11%, 1%, 8%, 0% PMS: 329 – 10%

Additional colors – Sun

SUN 1 – Yellow HEX: #F5EA61 CMYK: 1%, 0%, 70%, 0% PMS: 100
SUN 2 – Yellow HEX: #FFCD00 CMYK: 0%, 10%, 98%, 0% PMS: 116
SUN 3 – Peach HEX: #FFB259 CMYK: 0%, 30%, 71%, 0% PMS: 150
SUN 4 – Bright orange HEX: #F18A00 CMYK: 0%, 49%, 100%, 0% PMS: 144
SUN 5 – Sunset orange HEX: #FF6B00 CMYK: 0%, 64%, 100%, 0% PMS: 1505

Additional colors – Water

WATER 1 – Aqua blue HEX: #007CBA CMYK: 100%, 33%, 0%, 27% PMS: 7461
WATER 2 – Darker blue HEX: #004876 CMYK: 100%, 39%, 0%, 54% PMS: 7693
WATER 3 – Sky blue HEX: #009ADE CMYK: 0%, 3%, 49%, 5% PMS: 2925
WATER 4 – Bright blue HEX: #2A7DE1 CMYK: 0%, 3%, 49%, 5% PMS: 2727
WATER 5 – Light blue HEX: #ABC8E7 CMYK: 0%, 3%, 49%, 5% PMS: 277

Additional colors – Stone

GREY 1 – Stone HEX: #D9D8D6 CMYK: 18%, 13%, 15%, 0% PMS: Cool gray 1
GREY 2 – Fog HEX: #B1B1B1 CMYK: 33%, 25%, 26%, 5% PMS: Cool gray 5
GREY 3 – Steel HEX: #898A8D CMYK: 44%, 37%, 34%, 15% PMS: Cool gray 8
GRAY 4 – Ground HEX: #54565A CMYK: 63%, 52%, 46%, 39% PMS: Cool gray 11
GREY 5 – Charcoal HEX: #424549 CMYK: 68%, 56%, 50%, 50% PMS: 426 – 85%