Zero Terrain Brand Book

Individuals are depicted within natural settings, often observed from a distance, seamlessly intertwined with the surrounding landscape.The tones employed are imbued with a natural essence, subtly touched by the warmth of sunshine.

To engage a more diverse target audience, incorporate images of individuals from various nationalities.

Movement photos emulate our drive and passion for the work of building a sustainable future. In the photos, visible nature is depicted, and people are captured from a distance, appearing as silhouettes.

The depictions of nature’s scenes depict serene compositions and a tranquil environment, filled with warm sunlight in golden tones.These images showcase sunlight in all forms, from rays of light to patterns of gentle shadows.

Photos taken during the colder seasons should try to capture a similarly calm and serene ambiance, however, dominated by colder light tones.The photos should aim to capture nature in all it’s power: the movement of wind and water, serenity of snow and fog. All photos should feature soft natural light.

The images of Paldiski should effectively showcase the natural scenery along with its architectural structures. These visuals should ideally be accompanied by a gentle hint of sunlight, adding a touch of warmth to the depiction.

For the water images, employ tones ranging from light blue to light green. Ensure that the images capture the movement of water. The images may include scenes with or without the presence of the sky.

For the Earth texture, utilize the images employed on this artboard. Maintain the lighting in a simple manner, using grey or brown hues. The images can incorporate a subtle suggestion of rays of sunlight.

For profile pictures featuring a light grey background, opt for a relaxed pose and natural facial expression, looking directly at the camera, complemented by soft lighting. Feel free to incorporate clothing elements that highlight the brand’s dark green color scheme.